67. Practical uses for AI in your small business with Piper Martz
Piper Martz is a NYC-based marketing leader and is the Founder and Director of Partnerships at Table Stakes Media, bringing more women to the table to talk AI and innovation in retail and Ecommerce. Drawing on her background in marketing technology, she described her role as a social connector who prefers to provide value and nurture relationships rather than focus on sales.
Piper discussed the practical use of AI, especially Agentic AI, for small businesses, with a focus on customer nurturing. She explained the difference between generative AI and Agentic AI, emphasizing that not all "agents" have true decision-making autonomy. She gave examples of how AI tools like Claude can assist in creating email strategies, drafting content, and automating workflows, but stressed the importance of providing clear context and values to the AI.
Piper discussed the role of AI tools in business processes, particularly focusing on email marketing workflows for small businesses. She explained how tools like Claude can assist with email creation, analysis, and automation through integrations with other platforms while emphasizing the importance of human oversight and approval in the process.
Piper recommended creating a personal mission statement and business documentation to provide context for AI systems, emphasizing the importance of treating AI tools like new employees who need proper training and understanding before delegating tasks.
LinkedIn: https://www.linkedin.com/in/pipermartz
Site: www.tablestakesmedia.com
Also mentioned during the show:
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