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Hi, I'm Evan!Ā 

I've been building businesses for more than 25 years. Marketing them, mostly by trial and error. I've done it the hard way more times than I'd like to admit, and I've learned what it actually takes to turn an idea into something that works.

From 1998 to 2025 I owned and operated Expense Management Group, a utility-auditing company I grew from just a pup. From 2015 to 2020 I founded and ran Bay Credit Restore, a credit repair company. Two very different businesses, two very different sets of problems.

Ā The good old days

I remember all too well spending gobs of hours learning the art of credit repair so I could really help people, only to be sitting there at the end of the day wondering how I was going to get my next client. Going to networking groups, doing lunch-and-learns at a pizza place where no one showed up, and posting on social, fingers crossed that something good would come of it. It took a few years, but I eventually unlocked the system for marketing a new business.

That's what I mean when I say being good at what you do is only half of it. You can be excellent at your craft and still go broke if you don't know how to find customers, say what you're worth, and keep going when the plan falls apart. That second half is the part nobody teaches you.

Helping businesses

Today I put that experience together with what I know about digital marketing and social media, and I use it to help people who are starting out.Ā Enter the New Business Jump Start podcast and the Jump Start Marketing Academy. If you're building a business, this is for you. Not a marketing classroom, and not a lecture.

I'm not going to bury you in jargon or hand you a hundred-item to-do list. I want you to understand what matters, know what to do next, and feel like you can actually go do it.

Outside of work, I'm a lifelong musician. I play keyboards, sing, and write songs in the rock & roll band, Key Lime Pie. I ski whenever I can, and I'm a Black Belt in American Kenpo Karate.

None of that is business advice. But it's all the same muscle. You show up, you learn from what didn't work, you practice, and you don't quit. That's what I bring to New Business Jump Start. I've been in it a long time, and I can help you skip some of the guesswork.