62. Protecting your intellectual property with Amanda Sima
Amanda Sima is an entrepreneur, business owner, patented inventor, and host of the podcast “Brain on Loan.” She has built and scaled companies from the ground up while challenging outdated industry norms. Expanding her creative and entrepreneurial footprint, Amanda is also the founder of Working Girl Productions, a film and television production company focused on developing original content and bringing bold, story-driven projects to life.
The conversation covered practical advice about patent protection, the importance of seeking patent attorneys, and Amanda's free advice platform "Brain on Loan" where she provides guidance to entrepreneurs facing business challenges.
Amanda founded a collegiate apparel company that secured more than 150 NCAA licenses and expanded into thousands of SKUs on Amazon, establishing a strong presence in a highly competitive market. As an inventor, Amanda developed and patented a spill-proof lid—an innovation born from solving a simple but widespread consumer problem. That invention ultimately placed her at the center of a high-stakes, multi-jurisdiction legal battle involving intellectual property rights and professional accountability.
She explained the differences between design patents and utility patents, recommending utility patents for novel functional products and provisional patents as a cost-effective option for inventors testing market viability.
Amanda also discussed her current film and television production company, Working Girl Productions, where she's developing unscripted concepts and a series based on her experiences as a female entrepreneur.
Site: https://brainonloan.com
Social Media: https://www.instagram.com/brain.on.loan
Podcast: Brain on Loan
Also mentioned during the show:
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