61. Crowd funding for your new business with Jason Fishman
Jason Fishman is the CEO of Digital Niche Agency and host of the podcast "Test Optimize Scale" who uses his background in paid social media advertising to help businesses with investment crowdfunding. Yes, it’s possible to raise millions of dollars with minimum investments between $100 and $1,000.
Jason explained how he transitioned from traditional user acquisition marketing to specializing in investment crowdfunding campaigns, where digital marketing is used to raise capital from investors through regulated portals like StartEngine and WeFunder.
He outlined his 8-Point Plan approach for running successful crowdfunding campaigns, emphasizing the importance of starting with first-degree network investments, building social proof, and using targeted advertising to reach the right audience. Jason shared specific metrics and strategies, including the average investment amount of $1,718 and the need for 100,000 visits to offering pages to successfully raise funds.
Discussing growth marketing strategies for fundraising campaigns, Jason emphasized the importance of starting with a first-degree network to create momentum and build credibility, using the example of how crowd psychology affects investment decisions. Practical approaches include leveraging email marketing, social media, and personal networks like friends and family to raise funds.
Site: www.digitalnicheagency.com
Social Media: https://www.youtube.com/c/DigitalNicheAgency
Podcast: Test. Optimize. Scale.
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