48. A Family Therapist's Journey to Owning a Group Practice with Sierra Smargon
Sierra Smargon is a licensed marriage and family therapist and owner of Rose Wellness, a group practice in Santa Barbara, CA that focuses on marginalized communities. Sierra explains how she transitioned from working with children at nonprofits to starting her own business during the pandemic, initially launching as a sole proprietor and later expanding to include multiple therapists.
Sierra discusses the challenges of running a therapy practice, including the challenges of dealing with insurance companies, forecasting cash flow, and maintaining referral relationships in the community. She explained that their mental health practice primarily gains clients through word of mouth and insurance provider networks, with a focus on ethical networking rather than traditional marketing. She described how they maintain professional relationships with other clinicians while avoiding conflicts of interest, carefully navigating the competitive yet collaborative nature of the mental health field in Santa Barbara.
Contact
Site: https://www.rwsb.org
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