45. How to Use the 7 Buying Elements to Explode Your Sales with Eric Counts

Eric Counts is the owner, founder, and CEO of CreditNerds.com, a leading credit repair and financial services website. In addition to his extensive experience helping people improve their personal and business credit profiles, Eric is also the founder of Real Deal Network, a collaborative real estate investing community.

Eric did a deep-dive into the seven elements (from a book called How Clients Buy) that determine why a person might not be buying: awareness, interest, understanding, belief, trust, ability, and readiness. When it comes to improving your sales, focusing on these can absolutely make the difference.

Included in these is the importance of building awareness through consistent branding and marketing, rather than relying on potential clients to remember what a business does. Eric pointed out the need to spark interest by addressing pain points, rather than over-explaining products or services.

Eric also talked about the importance of understanding customer needs and the distinction between belief and trust in business. He emphasized that trust is essential for customers to believe in a company's actions, highlighting a current "trust recession" where both customers and companies lack trust.

Eric concluded by sharing an outline that anyone can use for their sales pitch.

Book mentioned: How Clients Buy by Tom McMakin (Author), Doug Fletcher (Author)

Contact

Site: https://www.realdealnetwork.com

Site: https://www.CreditNerds.com

Email: [email protected]

Also mentioned during the show:

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