43. How to Stand Out Instead of Blending In with David Newman
David Newman is a Certified Speaking Professional®, a popular keynote speaker, and author of the new book, Market Eminence: 22 Strategies to Build a Bold Personal Brand, Become a Business Celebrity, and Drive Unstoppable Growth. He works with founders, mid-market CEOs, and professional services firms who want to play bigger, grow faster, and become a category of one. David is also the host of the globally ranked top 1% podcast, The Selling Show, with over 500 episodes.
David shared his experience as a new business owner, emphasizing the importance of standing out rather than blending in. He advises new entrepreneurs to focus on positioning themselves uniquely by leveraging their background and experiences, rather than competing based on established industry standards.
David's new book, "Market Eminence," outlines three pillars for building a bold personal brand and driving business growth in a noisy market. He explained the concepts of visibility, respect, and brand preference, advocating for differentiation over claiming to be the "best."
He emphasized that new entrepreneurs often undervalue their own experience and wisdom, urging them to leverage their unique perspectives and not be afraid of being polarizing. In addition, David advises focusing on niche, specialized content that will stand out. He suggested three types of content to prioritize: high-level strategic insights, belief-shifting content, and future-trending content. While AI can create how-to content better than humans, entrepreneurs should focus on providing unique insights and expertise.
Other topics discussed included:
- Leveraging your unique perspectives without the fear of being polarizing.
- Embracing the role of an advocate for clients by sharing honest insights and challenging outdated beliefs
- The importance of speaking, publishing, and podcasting as ways to gain exposure and attract clients
- Focusing marketing efforts on platforms where target customers are most active
Contact
Site: www.doitmarketing.com
Email: [email protected]
Book: www.marketeminence.com
Also mentioned during the show:
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