31. Digital Marketing Strategies for Your Small Business with Jennifer Christensen
Jennifer Christensen is the Co-Founder and Chief Marketing Officer for Beacon Media + Marketing and has been a driving force in digital marketing with a special focus on mental health and functional medicine.
Jennifer points out that when people launch a business, they tend to think about what tactics they are going to use to draw awareness. But she says the best thing to think about is proving that your idea is actually viable. To that end, she gave some great strategies for gaining feedback in order to make sure you're on the right track.
In addition, Jennifer talked about how she got started in digital marketing in Alaska at a time when many were unfamiliar with it and doubted its potential. She also discussed how she met her business partner, how they structured their company, and how they identified their niche when they decided to expand nationally.
Contact
Site: https://www.beaconmm.com
Contact: linkedin.com/in/jenniferchristensenak
Also mentioned during the show:
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