29. Sales Lessons from the Showroom Floor with Mary Pearson

Mary Pearson is a business owner, business coach, and former store manager of the family business, Pearson Appliance. She has decades of experience in sales and customer service and breaks down the keys to building customer loyalty.

Businesses spend a lot of time, money, and energy to attract people to their product or service. It only makes sense to value their time by providing an excellent sales experience and outstanding customer service in order to keep them as lifetime customers.

Mary draws on her decades of retail sales experience and sales training to share many practical sales and customer service tips that apply to every business. She stressed the importance of understanding the four different personality types. And she expanded on the 4 rules imparted to her from her father:

  1. Take care of the customer
  2. Take the money
  3. Put out the fire right away
  4. Tell the truth

If you’re looking for repeat business, this is how you go about it.

Also mentioned during the show:

Book: Secrets of Question Based Selling by Thomas A. Freese

 

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